Wednesday, 26 December 2007

The spirit of Christmas, Trinidad and Tobago style!

Or, maybe I should say, "Houston! We have a problem!"

My eyebrows raised when I read two articles in the Trinidad Express, today, Boxing Day 2007, the one headlined, Drivers told go easy on liquor and,the other, Alcohol sales soaring

My curiosity whetted (no pun intended!), I decided, there and then, to do a little analysis, to determine, exactly, how much alcohol Trinis who drink, actually drink.

Noting what unnamed importers had boasted in the "Alcohol sales soaring" article to wit,

"...Indications from the nation's 10 major importers of alcoholic drinks are that people are buying a whopping 25 per cent more than they did last year..."

and that,

"...Official figures are not yet available but an idea of just how much is being drunk can be gleaned by these figures from last year when more than 500,000 cases of rum, 250,000 cases of whisky and 70,000 cases of wine were imported...",

I browsed the internet, gleaning more statistics to help me find the answers. What I found so boggles the mind (again, no pun intended!) that I must share with the wider community the information I found. In interpreting that information, in addition to the rules I've highlighted in the tabular report, I assumed the following:
  1. That the adult population of Trinidad and Tobago is 990,352 (according to EBC for the 2007 General Elections);
  2. That fifty percent (50%) (495,176) of those adults drink alcoholic beverages (if the number is smaller, the picture is worse!);
  3. That, during any given year, ninety-one point six seven percent (91.67%) or, eleven-twelfths (11/12) of the alcoholic beverages available to be consumed are in fact consumed prudent sellers will hold a one-month inventory at all times);
  4. That local rum production is equal to what is imported (conservative, very conservative estimate on my part);
  5. A bottle of rum or whisky holds 750 ml (discounting the fact that many larger capacity bottles are on the shelf);
  6. A bottle of beer or stout holds 275.5 ml (thanks, Leo, for that bit of info!);
  7. That a case of rum or whisky contains twelve (12) bottles (before the case is opened, duh!); and
  8. That a case of beer or stout starts off with twenty-four (24) bottles.
The following is the report that I present, you be the judge:

YEAR TYPE OF ALCOHOLIC BEVERAGE No. OF CASES AVAILABLE TO BE CONSUMED No. OF BOTTLES AVAILABLE TO BE CONSUMED No. OF BOTTLES CONSUMED PER DRINKING ADULT PER YEAR No. OF LITRES ACTUALLY CONSUMED PER DRINKING ADULT PER YEAR
2006 Imported rum 500,000 6,000,000 11.11 8.33
2006 Local rum (Estimated @ 100% of Imported rum) 500,000 6,000,000 11.11 8.33
2006 Bahbash (Estimated) 10,000 120,000 0.22 0.17
2006 Local beer, stout (750,000 cases per month brewed) 9,000,000 216,000,000 399.86 110.16
2006 Imported beer, stout (Estimated @ 15% of Local beer, stout) 1,350,000 32,400,000 59.98 16.52
2006 Whisky 250,000 3,000,000 5.55 4.17
2006 Imported wine 70,000 840,000 1.56 1.17
2006 Local wine (Estimated @ 50% of Imported wine) 35,000 420,000 0.78 0.58
2006 TOTALS: 11,680,000 264,360,000 489.38 148.84






2007 Imported rum 625,000 7,500,000 15.15 11.36
2007 Local rum (Estimated @ 100% of Imported rum) 625,000 7,500,000 15.15 11.36
2007 Bahbash (Estimated) 12,500 150,000 0.30 0.23
2007 Local beer, stout (Estimated @ 25% more than 2006 figure) 11,250,000 270,000,000 545.26 150.22
2007 Imported beer, stout (Estimated @ 15% of Local beer, stout) 1,687,500 40,500,000 81.79 22.53
2007 Whisky 312,500 3,750,000 7.57 5.68
2007 Imported wine 87,500 1,050,000 2.12 1.59
2007 Local wine (Estimated @ 50% of Imported wine) 43,750 525,000 1.06 0.80
2007 TOTALS: 14,600,000 330,450,000 667.34 202.97

Of course, the consumption details become more intoxicating or diluted if one juggles the number of drinkers. Pun intended.

It now comes home to me what the carouser means, when he sings:

"Have yourself a merry little Christmas!"

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Bless!